Email Marketing Success on The Apprentice

Recently Bill Nussey from The Quiet Revolution asserts the finalstages in the validation of email as a business and marketing tool. Results: here - - - Email Marketing Tools

Email Servers and Email Deliverability Issues

Email deliverability knowledge...

Email Server Download - Business Software

Higher Open Rates and Higher Click Rates

Let’s think for a minute what higher open rates mean. There are some issues with opens and determining whether it gets open or not, but using opens as the first standard, even if they are misreported, they indicate some degree of interest. Interest indicates that a Click is more likely. A Click is an action, and a positive action should results in a higher level of final actions, ultimately in sales of something. If opens go up and Clicks do not, then something is very wrong. A recent article in eMarkerter points to surveys that reprove yet again, the old marketing axiom that in any ad, old or new via e-mail, CUT THE CHATTER! Say more with less words. Be brief and give many options for viewers to act on. In other words, in new millennium marketing strategies, more links to more specific pages. That’s it in a nutshell! Now let’s stop pretending these basic principles of marketing have changed becuase the medium has.

Business Software

The full article: Getting E-Mail Opened and Click-Through Rates High

New Message Transfer Agents

Email as a Business Tool:

There is a new movement under way in the e-mail industry. The movement is likely to accomplish some lofty goals.

1) A severe reduction in spam e-mail
2) A higher degree of e-mail security
3) More reliable business communications via email
4) More business intelligence retrieved back from e-mail campaigns
5) Exponentially faster e-mail campaigns

The race is on for more business-smart email servers. Email for too long has been unreliable and bulk campaigns to manage customer relationships was a very slow process, or the servers broke altogether. Buckle up, it’s gonna get really cool really fast!

Business ActivSoftware - XM Mail Server

Master Email List Management Case Study

I continue to publish a compilation summary of email list management case studies. This one is a master plan for highly successful email list campaigns AND is industry independent. Thus it is very likely to be valuable to you despite which industry your business serves. It will also be published via the YAHOO News Network.

Business Class Email Server