Email List Management Case Study

Basically, this case study just reiterated to us that effective email list management will continue to grow as a tool of choice for direct marketers. More so, when we can clean out most of the spammers to make room for legitimate list managers we’ll all prosper immensely from this new millennium business tool.

I do have an ownership interest Campaign Intelligence, but, that said, it is pretty interesting information. Actually it is more of an interview with a list manager, and time strapped business owner, than a full-blown case study.