Thursday, December 23, 2004

Small Business Email Marketing Case Study

This recent case study found that a small organization with very little funding proved a return on investment in record time. They teamed with a local email list management firm and increased list membership by 250%! The open rate is 50% and the click through rate 34%. In a very short time management saw the return on investment and actually hired a permanent position managing the newsletter.

ActivSoftware - Read the full case study

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